How to Track LINE Rich Menu Click-Through Rates: Backend Data Extraction, Three Calculation Methods, and Closing the Post-Click Loop

This article explains how to export rich menu impression and click data from LINE Official Account Manager's 'Analytics → Rich menus', calculate total click-through rate, unique click-through rate, and per-button contribution rate, and then complete post-click tracking for three button actions: open URL, send text, and contact support, finally organizing everything into a weekly tracking table.